Triumph has arisen. From the lows of the seventies and near comatose eighties the Triumph story has entered a new stronger and healthier chapter in its historied name.

Meriden saw the workers fights for maintaining a motorcycle manufacturing heritage steeped in race victories, worldwide distribution, and a name to stand above the rest. However it was too little too late.

Like an ember hidden under the dead ashes of a hearth, the name Triumph wouldn’t die easily. A monument stands on the site of the old Meriden factory; now surrounded by a housing estate with roads named: Bonneville Way or Turner Drive.

But for the last quarter century the rebirth at Hinckley under the directorship of John Bloor the Triumph name has gone from strength to strength; even after a factory fire in 2002.

The new Hinckley plant is a glistening showcase of great British industry heading into another century of motorcycle greatness! Looking at the latest model line up of Trophy, Tiger, Daytona and Bonneville that is surely the case!

I’m proud my moto’s badge says “Triumph”.