Yellow is the color people most often associate with amusement, optimism, gentleness, and spontaneity, but also with duplicity, envy, jealousy, avarice, and, with cowardice. It plays an important role in Asian culture, where it is seen as the color of happiness, glory, wisdom, harmony and culture.
Quite a range of emotions in this color.
The word yellow comes from the Old English geolu, geolwe meaning yellow, or yellowish, derived from the Proto-Germanic word gelwaz “yellow”. It has the same Indo-European base as the word yell; which means both bright and gleaming, and to cry out. Yellow is a color which cries out for attention.
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