Archive for June 4th, 2014

June 4, 2014

Branded

Branding is a name, branding is identity, branding is recognition. In the motorcycle world none more so than Triumph. With over a century of visibility the marques logo has developed and adapted with its place through history to create a timeless brand.

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The latest logo was developed by the ad agency Wolff Olins.

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It has evened out lettering, equal height and rounded off serif to create a hint of slope and movement. Looks good on the tank…

For the nerdy graphic designers…

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Here’s the technical font structure and letter space kerning. More to it than meets the eye for sure.

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