2014 was a good year for the British motorcycle industry. TRIUMPH achieved record sales in the Uk after supplying a fifth of new bikes over 500cc. From the ever popular sports bikes in the Daytona, Speed and Street Triples; the retro Bonneville and its surly cousin Thruxton; to the flexible Tigers for both road and trail; they are positioned for riders of all tastes.
Model sales are booming:
Bonneville Scrambler up 84%.
Tiger 800XC up 24%
1200 Explorer XC up 54%.
In all 8,128 bikes were sold in the UK last year.
In context a 10% sales growth across the industry was witnessed in the UK last year.
Triumph’s UK general manager Rick Cawley said: ‘The industry is undoubtedly experiencing its most successful seasons in over five years, a true reflection of the burgeoning confidence in the UK economy and demonstrates that riding is regaining popularity as a leisure pursuit, as well as a stylish option for the urban commuter.’
It’s good to hear that the Triumph name is a common site on blightys’s roads these days!
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