A branding is the essence of a company’s presence in the publics psyche and how it is communicated. Triumph aren’t just about a motorcycle or a logo with swoosh, but it’s also the story behind its name, the history, the icons connected to it, its performance, its recognition. Here’s a promotional piece by a great branding master Mike Salisbury of the British marque and one of the most recognizable riders who welcomed being seen and racing on a Triumph.
We’ve been watching Mad Men
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