“This bike has a story”

A branding is the essence of a company’s presence in the publics psyche and how it is communicated. Triumph aren’t just about a motorcycle or a logo with swoosh, but it’s also the story behind its name, the history, the icons connected to it, its performance, its recognition. Here’s a promotional piece by  a great branding master Mike Salisbury of the British marque and one of the most recognizable riders who welcomed being seen and racing on a Triumph.

TriumphBrand_pg_1

 

We’ve been watching Mad Men

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: